The Wo-O-man in the man’s world.
When I first saw her, it was Krack heel repair cream ad,
and she went unnoticed. Again it is said she debuted in Balaji telefilms ‘Hum
Paanch’. But there too I didn’t notice the grumpy one. My perception took
notice with ‘Parineeta’. The genius in her performance was triumphant. She won
as deserved. She experimented and failed, as image once accepted by the masses
can be strong and you better stick by it but if you dare you have adventures, battles-lost
and some won too. (Though she has Sabyasachi to her rescue now).
Vidya Balan has been unconventional. She broke the
stereotype of ‘cut-glass pretty heroine’ mould and being the second in the lead
dominance too. (This is what I am impressed with most).She has been a
trendsetter undoubtedly. There have been actresses ( Bollywood centric) who
have dared roles: Nargis (Mother India),Jaya Bachchan (Koshish),Shabana Azmi (Arth)
and many more to name ,but, she stands out as somebody who loves to be average
and imperfect(look wise) and thus reinforces that being common is superb. With
this she comes closest to the average Indian middle class educated woman ,who
is confident ,though not look wise but yes, grey cells wise. She shows us her
intellectual side with the roles she chooses and somewhere touches the cord
with our intellect. She comes the closest to be labeled as the Real Earthy
actress.
What prompted me to write this article is her recent Performance
in a PSA (Media/Origin: TV / Indian ,Product Group: Public
Service | Social Service ,Advertiser: Unicef,Advert title(s):
Priyanka Bharti and Vidya Balan ,Creative Agency (Name, City, Country): Ogilvy India) .
She is the trendsetter and hopefully will break the
stereotype of ‘plastic petite doll like actresses’.
check out the AD-http://www.afaqs.com/advertising/creative_showcase/index.html?id=38567&media=TV&type=Indian.
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